The Digital Touch Process
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The Digital Touch Process 〰️
How we work
We work with our clients as partners. We become part of your team. We have created specialist experience that can help in your every need in the digital world without losing the personal touch that all online presences need.
Grounded in an honest and powerful strategy, we create strong brand identity, create compelling content and design and build great websites.
Branding
Whether it is a complete rebrand, small tweaks to a brand or a new brand, we have an approach to each. Questioning exactly who you are and what your customer is, probing and creating thoughtful ideas and discussion to create a brand identity that is thoroughly thought through and future proof.
Brand Insight - Having insight into your brand means you’ll know it inside and out.
Brand Strategy - A successful long-term brand strategy is strong, yet flexible.
Brand Position & Proposition - The reasons customers will choose your brand instead of your competitor.
Stand out from the crowd
Brand Architecture & Hierarchy - Brand architecture refers to the structure of your brand.
Brand Marques & Logos - This is the recognisable visual symbol for your business.
Brand Identity - Creating the perception of your brand in your customers’ mind.
Brand Tone of Voice - Tone of Voice defines how you communicate with your audience.
Brand Environments & Experience - Anywhere your brand has a presence is your brand environment.
Brand Tools & Guidelines – Once finalised we will create guidelines equip your business with the tools to we have created along the branding journey.
Website design
Ø Latest Technology – There are now more than a thousand different devices to access the Internet including various desktops, tablets and smart phones. All our sites are built to be responsive.
Ø Consumer Focused – All functionality should empower straightforward, user-friendly operation with all consumer journeys being easy, highly relevant and intuitive.
Ø Data Driven – At Digital Touch we use Google Analytics to monitor visits, tracking all information available to ensure that you are getting the right results. Our Audience Optimisation techniques can further delve into consumer behaviour via an intensive piece of analysis using video and advanced analytic tracking, we then use this to shape the site to funnel user behaviour and ensure they make the desired call to action.
The DT BLOG
Read our latest blog posts in the DT blog where we discuss some of our favourite websites, brands and much more.