Client Overview
Potts Health Nutritional Therapy is dedicated to helping clients improve their well-being through personalised nutrition plans. They specialise in holistic health and aim to make healthy living accessible, practical, and rewarding for everyone. Potts Health needed a powerful online presence to connect with clients and share their wellness expertise.
Project Summary
Digital Touch partnered with Potts Health to establish a cohesive brand identity and build a website that reflects their commitment to health and wellness. Our work included branding, website design, SEO, and social media integration to enhance their reach and engagement with potential clients.
Our Approach
1. Branding & Visual Identity
Goal: Create a fresh, welcoming, and professional brand that aligns with Potts Health’s mission.
Solution: Developed a modern logo, colour palette, and typography that evoke a sense of vitality and trust.
Results: The brand identity is consistent across all platforms, enhancing credibility and recognisability.
2. Website Design & Development
Goal: Build a responsive, user-friendly website that makes it easy for visitors to learn about Potts Health’s services and schedule consultations.
Solution: Designed a clean, intuitive interface with clear calls-to-action, informative service pages, and a seamless booking process.
Features:
Mobile-friendly, optimised for various screen sizes
Informative blog section for sharing health tips and updates
Integrated booking system for easy scheduling
Results: The site has seen high engagement rates, with a significant reduction in bounce rates due to its usability and aesthetic appeal.
3. Search Engine Optimisation (SEO)
Goal: Ensure Potts Health ranks well on search engines to drive organic traffic.
Solution: Optimised site structure, content, keywords, and meta tags, focused on keywords related to nutritional therapy and holistic health.
Results: Potts Health has achieved page one rankings for several targeted keywords, increasing their visibility to new clients.
4. Social Media Strategy & Management
Goal: Build an active social media presence to engage and educate the audience about nutritional therapy.
Solution: Established accounts on platforms like Instagram, Facebook, and LinkedIn, with a content strategy focused on wellness tips, success stories, and client testimonials.
Results: Increased follower growth and engagement rates, strengthening Potts Health’s online community and client trust.
Results & Impact
Since the launch, Potts Health has seen a noticeable increase in website traffic and engagement across all digital platforms. Their brand presence is stronger, and they’ve become more discoverable online, making it easier for potential clients to find and trust them.
